Your business customers are starting to run procurement through AI assistants. We make your store one your customer can connect to their own AI — so they order, check availability and build workflows straight on your assortment. You give your customers a genuinely new benefit — and you become their default supplier.
Company buyers increasingly run their day inside an AI assistant (ChatGPT, Claude, Copilot) — including the legwork around purchasing.
A connector (technical name: MCP) is a secure interface through which the customer's AI can do real things in your store: search products, check stock and pricing, assemble an order. The customer adds it once, and it's always available in their AI.
When you offer your customers your own connector, their AI can transact against exactly your assortment and contract pricing — without them clicking through a webshop.
In short: your customer used to visit your webshop and click. Soon their AI does the transacting through your connector. If you're not connectable, you're invisible to that AI — and the competitor who is connectable takes the order.
This is the value you deliver to your customers. Each of these happens inside the customer's own AI tool, on your data and contract pricing:
"Reorder my usual pallet of product X." The customer's AI pulls the SKU, contract price and availability from your connector and assembles the order — no forms, no support ticket.
"Is X in stock and when does it ship?" The answer comes straight into the AI from your live data — without anyone calling a rep.
The customer's AI sees exactly their negotiated pricing tier and terms automatically — no public list prices, no misunderstandings.
"I'm building project X, here's the spec — assemble the order from your catalog." The AI maps requirements to the right products from your product data.
"X is out of stock — what's the equivalent from you?" The AI suggests a compatible alternative from your data, so the order doesn't leak to a competitor.
The customer builds a workflow in their AI that watches consumption and reorders from you at a threshold — you become their automatic replenishment channel.
"Give me the datasheet and certificate for product X." The AI fetches them from your connector — fewer back-and-forth emails, faster approval on the customer's side.
This is the crux: when the customer builds their internal procurement and project workflows on your connector and MCP, you become part of their operation — no longer one shop but infrastructure.
When your customer builds their procurement and project workflows on your connector and MCP, you become part of their operation. That is a different thing entirely from a single order: it's being wired into the customer's daily work. Switching to another supplier would mean rebuilding their own workflows — so they don't switch. You are the one who is there when their AI needs to buy.
of B2B purchases intermediated by AI agents by 2028 (Gartner) — ~41% of all B2B e-commerce.
of enterprise applications will embed AI agents by 2026 (Gartner).
of agentic commerce projects will be canceled by 2027 (Gartner) — almost always over weak data and foundations.
Source: Gartner (2026 strategic predictions). Adoption lands in business first.
Reorders, contract pricing and a standing assortment are exactly the work a buyer's AI takes off the table first.
B2B buyers already run systems and processes — an agent is a natural next layer, not the cultural leap it is on the consumer side.
Once the customer's AI learns to transact with your connector and their workflows lean on it, switching away is painful. Whoever is there first, stays.
Gartner predicts 40% of agentic commerce projects will be canceled by 2027. The reason is almost always the same: bolting a chatbot or connector onto thin data. If the customer's AI gets the wrong price, wrong availability or a missing product, trust is gone in one shot. That's why we don't sell a chatbot or a point tool — we do a complete service that starts from data quality. A connector is only as good as the data it stands on.
We make product, price and availability data machine-readable and rich (schema.org, contract pricing, VAT handling, minimum orders, business-account logic). Without it the customer's AI can't answer correctly — and the whole thing collapses. This is the part most people skip.
We build the connector/MCP endpoint (and optionally an on-site shopping assistant), through which the customer's AI searches, assembles the order and starts payment — on the merchant's own checkout (Kustom, Klarna, invoice), always with human approval (PSD2/SCA).
You already have a direct relationship with your B2B customers. The connector is shared through exactly the same channels as your other benefits: the sales rep brings it up, order confirmations and catalogs carry a link, the reseller and business-customer portal gets an "add to your AI" button. Once the customer has added it, it's always available in their AI.
We've completed a real purchase inside an AI agent — both in a store's own assistant and inside a customer's own ChatGPT/Claude agent that connected via the store's connector — on the merchant's own checkout, with real orders. See the proof and how it works.
Book a free discovery call. We go through your assortment and customer base, and I'll show you concretely what your connector would look like inside your customer's AI.
Book a B2B call